Wikipedia - Ford Trophy

The Ford Trophy is the main domestic List A limited overs cricket competition in New Zealand. Previous sponsor State Insurance did not renew naming rights in 2009, resulting in the competition being renamed the New Zealand Cricket one-day competition. The competition was renamed the Ford Trophy following a partnership between New Zealand Cricket and Ford Motor Company in 2011.

The Ford Trophy is New Zealand's premier domestic List A cricket competition, showcasing the country's top cricketing talent. Established in 1971, the tournament features a limited-overs format, typically played over 50 overs per side, and serves as a vital platform for emerging players to showcase their skills and earn selection for the national team. Named after its sponsor, Ford New Zealand, the competition involves several regional teams competing in a round-robin format followed by knockout stages. Known for its competitive spirit and high-quality cricket, the Ford Trophy has become a cornerstone of New Zealand's domestic cricket calendar, contributing significantly to the development of the sport within the country.